AT News Update
e-mail newsletter Subscribe Today






E-mail to a Friend | Printer Friendly Version | PDF Version

The Spirits of the Points: The Liver Meridian - Part I

By Neil Gumenick, MAc (UK), LAc, Dipl. Ac

The Liver, belonging to the Wood Element, is associated with the season of Spring. The powers of Spring include birth, growth, regeneration, vision, activity, forward movement, upward direction, vitality, optimism and hope. Spring does not arrive with subtlety. It bursts out – violently and forcefully. Its strength can be seen in the force of a lone dandelion bursting though a crack in a cement sidewalk.

Read More


Acupuncture & Acupressure
Acupuncture Techniques
Allergies
Anti Aging
Back Pain
Bodywork
Chinese & Oriental Medicine
Chronic / Acute Conditions
Diagnosis
Education & Seminars
General Acupuncture
Health & Wellness
Herbal Medicine
Lasers & Tens
Marketing / Office / Staff
Musculoskeletal Pain
Nutrition
Oils / Aromatherapy
Pain Relief
Patient Education
Pediatric Health
Personal Injury / Legal
Philosophy
Physiotherapy & Rehab
Politics & Government
Senior Health
Spas / Skin Care
Sports Injuries
Weight Loss / Diet
Women's Health
Your Practice
     

On Point

By Marilyn Allen, Editor-at-Large

The year of the Dragon is here. As fierce, mystical and wonderful as the dragon may be – 2011 was very exciting. Here is a recap, along with latest happenings in the profession.

Read More


Direct Marketing Strategies For Your Practice

By Honora Lee Wolfe, Dipl. Ac.

While going through a pile of papers on my desk I came across a marketing newsletter for publishers from 1999! Although now a relic from the pre-digital age, I had marked up one article on direct mail advertising with a highlighter and copious scribbled notes, so it obviously held some interest at the time. Glancing through the article, I discovered that despite the change in the delivery system (now email, social media, or website advertising instead of print-based offers) much of the advice was still relevant.

Read More


The Expanding Acupuncture Practice

Trend to Add New Products & Services Remains Strong

By Editorial Staff

The average acupuncture practice in the United States is changing. The trend of acupuncturists adding new products and services to their practice continues to rise at a fast pace.

Read More


 

major